Win 1 of 4,000 Costa Coffee Egifts
ITV Win wanted to increase the volume of prizes available in their weekly prize draws with the aim of seeing greater player participation and engagement.
Grace and Courage secured a partnership with Costa Coffee, enabling us to provide ITV Win with 1,000 £3.75 Costa Coffee Egifts at a fraction of their value. 1,000 Egifts were then offered each week for 4 weeks as part of the prize draw.
Offer promoted online, via email, SMS and social channels by ITV Win.
Winning players were sent an SMS with their unique Egift link to present in any Costa Coffee across the UK.
ITV Win did increase engagement levels in their prize draws as a result of this activity and further higher volume, lower costing prize activity is to feature regularly.