Lookers Used Cars

£300 Fuel / EV Charging Card Incentive

£300 Fuel / EV Charging Card Incentive

To incentivise the purchase of Used Vehicles across the Lookers dealership network, a £300 fuel / EV charging Mastercard was offered during a 17-day promotional period. 

Grace and Courage provided the Mastercard reward via their prepaid card partner and managed all elements of the customer journey from providing the dedicated reward site where qualifying customers applied for their card to fulfilling the reward with a Lookers branded card carrier letter, see here.

Lookers wanted a tangible added value incentive that gave them an effective alternative to price discounting, which proves difficult to substantiate. 

Qualifying customers receive a prepaid Mastercard loaded with £300 to use at any UK fuel station / or EV charging point. The campaign drive 000’s of used car sales over the promotional period.

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